The first thing to say is we are an open platform.
Weve tried it a little bit and did a few experiments.
YouTube had pulled away from original scripted programming in 2018, but was still making unscripted shows until 2023.
YouTube’s Pedro PinaJOHAN NILSSON/TT News Agency/AFP via Getty Images
Instead, Pina laid out the argument for YouTube as an aggregator and partner for content creators.
For us to be successful, we need other people to actually put the content in, he said.
Our commercial success will only exist with other peoples content.
Way back when, we started with desktop.
Then we had laptops and moved into tablets and mobile became a thing, he said.
Now, it turns out users want to see us on the bigger screen in their home.
He added that consumer behavior such as TV set upgrades made during the Covid-19 lockdown had driven change.
This is not us shifting our strategy, but staying with the same strategy.
We get the cues from the users.
Earlier today, YouTuberevealedits podcasts now draw in over one billion active viewers every month.
