Over the past four quarters, it has hit the $50 billion mark for the first time.

Upfront ad commitments this year rose about 20% from the previous year, Schindler said.

Our momentum here continues as we maintain our status as the No.

YouTube CEO Neal Mohan and Michelle Khare speak onstage at Made on YouTube at Pier 57 on September 18, 2024 in New York City.

YouTube CEO Neal Mohan and Michelle Khare speak onstage at Made on YouTube at Pier 57 on September 18, 2024 in New York City.Kevin Mazur/Getty Images for Made on YouTube

1 streamer in the U.S., according to Nielsen.

And its paying off.

YouTube is also becoming a premium destination for sports watching, he added.

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People come for the game and stay for the around-the-game content by creators.

About 35% of that viewing came via TV screens.

Watch time on YouTube, she added, has posted robust growth, though she did not quantify it.