Today we can give you that answer and more, including an interview with founderJames Shaniabout next steps.
The company, we can reveal, has now expanded into distribution and is backingThe Apprentices release with Briarcliff.
Heres our chat with Shani:
DEADLINE:What is your background?
‘The Apprentice’, James ShaniMongrel Media/Jeremy Cohen
Where does your capital come from?
DEADLINE:Tell us about Rich Spirit the distributor?
Its exactly the kind of audacious art we aim to bring to audiences as we enter the theatrical landscape.
‘The Apprentice’Pief Weyman
DEADLINE:How much will you be acquiring?
DEADLINE:WillThe Apprenticehave an Oscar campaign?
How many categories might it compete in?
SHANI: Yes, [Briarcliff CEO] Tom Ortenberg and I are building out the Oscar campaign now.
We feel strongly about multiple categories including Alis direction, as well as Jeremy and Sebastians performances.
We are exploring awards possibilities in many craft categories as well.
DEADLINE:When will the film be available online and on which platforms?
SHANI: I cant speak to this yet but things are coming together.
DEADLINE:Has Rich Spirit already acquired a second movie?
SHANI: We are currently in talks with a film out of TIFF.
DEADLINE:Will Rich Spirit attend major festivals and markets like Cannes, Berlin, Sundance, etc?
DEADLINE:Will the company grow in headcount?
How is that process going?
SHANI:We have made a few hires and continue to expand.
