The Endeavor brand will no longer be used publicly.
Its collection of assets will operate under WME Group, the companies said today.
Mark Shapiro will lead WME Group as president and managing partner in conjunction with Christian Muirhead and Richard Weitz.
Ari Emanuel and Egon DurbanGetty/Silver Lake
Shapiro most recently served as Endeavor president and chief operating officer.
He continues as president and COO of TKO.
Plans for both new businesses are being finalized now.
Its been a long gestating deal.
Emanuel took Endeavor public in April of 2021 after several false starts.
A sojourn on the stock market, however limited, proved crucial to growing Endeavors business.
Endeavor retains its controlling ownership stake in TKO.
There have a flurry of smaller transaction surrounding this bigger deal.
He also continues as CEO and Executive Chair of TKO.
Shapiro most recently served as President and COO of Endeavor.
He also continues as President and COO of TKO.
Endeavor Group Holdings, Inc. owns approximately 61% of TKO.
