Producer Marie-Christine Jaeger-Firmenich spoke about her entry into the film industry.
I had absolutely no idea about the film business, she told delegates.
It was around 2014, and I was searching for someone to make this movie.
But I discovered its a very different business.
Ultimately Hamm would go on to direct that projectGigi & Nate.
Its not that profound but its a tricky process.
Shumaker continued that the standard is 20 to 25% thats what we base our financial models off of.
But for the first one, really its all about people.