Its got huge creators and a structure that involves live, structured and reality, he explained.
We know how to scale creator-led IP without losing the voice of that creator.
And we have already signed some deals and have some deals in the pipeline that were hoping to close.
‘Million Dollar Secret’Netflix
The company has alsoteamed withThe Rest is Historypodcast studio Goalhangerto make TV versions of its IP.
More than ever, Hugill added, the barriers between YouTube creators and traditional TV are breaking down.
And now everybodys going back and forth across that bridge.
‘Million Dollar Secret’Netflix
Mr Beast didnt have to come over the bridge but he did.
It gets reviewed, youre on IMDb, you could win awards.
Your mother has probably seen it.
And that really matters.
Banijay creative exec Lucas Greenrecently raised concernsthat YouTubers aping traditional formats are bad for business but Hugill disagreed.
This is the direction of travel, he added.
To fight it is to be King Cnut railing against the incoming tide.
But platforms are commissioning globally.
My [British] kids speak in perfect American accents because they watch so much American entertainment.
The formats industry has entered a phase of international collaboration, he added.
Youve got shows that are co-productions between giant American and giant UK networks.
Thats what Wheelhouse is built for.
If Ive got a food idea I can call Courtney White, who ran the Food connection.
That exchange of ideas means were not guessing.
I dont think theres any shame coming in behindAdolescence,joked Hugill.
Being top 10 in 50 countries feels like the greatest achievement of my life, said Hugill.
Its the kind of thing you might tell your mum.
We brainstorm differently from other people, he said.
Development is less about territory these days and more about storytelling.
If we get that right then it travels.
