SUNDAY AM:In an upset nobody saw coming, the third weekend of Warner BrosBeetlejuice Beetlejuicestole No.
1 away from Paramount and Hasbro EntertainmentsTransformers One,$26Mto$25M.
Threepeats are a great streak for any major studio to cherish at the B.O.
Jenna Ortega and Catherine O’Hara in ‘Beetlejuice Beetlejuice’Warner Bros./Courtesy Everett Collection
Biggest demo for the film was men under 25 at 37%.
Hasbro Entertainment controls the merchandise on the movie and thats where the further riches are.
Clearing of slate, indeed.
Lionsgate
Thats because its more boys than fanboys.
Holding strong is Warner Bros third weekend ofBeetlejuice Beetlejuiceat$25M, -51%.
Some magic tricks working inBeetlejuice 2s favor is its hold on evening PLFs.
And you cant knock Mubi for trying in their first big swing with a wide release.
More on that in a bit.
CinemaScore audiences likeSubstancebetter thanNever Let Go, B to C+.
PostTrak audiences as well, 75% to 62%.
Gosh, whats going on here, Lionsgate?
And just dont scream profit.
Also, what message, Lionsgate, are you sending to filmmakers?
Why make a movie at Lionsgate if theyre going to be efficient in their P&A spend?
No singles or grounders.
Also, these bombs dont help the future legacy of the library.
Many remark to me about the strain which Lionsgates marketing department must be under in these back-to-back wide releases.
Now, were only -12% behind.
Audiences are ready to get off their couches.
Never Let Gopulled in males with close to half the audience being over 35.
Also, Mubi is giving an awards push for Moore.
Im toldThe Substancewasnt entirely a genre movie for her.
However, I also hear Fargeat was very particular about the movies marketing campaign and had a big say.
This doesnt help sell the movie.
Hopefully, word of mouth will get this to a great multiple.
Note, theres only 5% K-12 schools off today.
Its arguably the highest grossing movie for Jenna Ortega in a story role at the domestic B.O.
not counting her supporting part as the Vice Presidents daughter inIron Man 3($409M).
But at this opening, thats not saying much.
The Substanceis eyeing $1.75M today, including previews, for a$3.3M-$3.5Mopening at 1,949 locations.
The pic, I hear, had an under $10M P&A spend, largely digital.
Dont be shocked if this hits $40M or more.
Screen Engine/PostTrak exit polls are strong with 5 out of 5 stars and a 75% definite recommend.
Thursday nights audience was 62% male, with 64% between 18-34.
It looks like the Halle Berry horror filmNever Let Goalso is headed for the doldrums with$360Kpreviews.
The studio believes it has a $4M-$7M opening at 2,667 theaters.
Reviews are at 56% Rotten.
PostTrak on Thursday night was 3 stars and 67%.
Mostly men attended at 58%, with 18-34 audience at 42%.
Blumhouse/UniversalsSpeak No Evilwraps Week 1 with$15.6Mafter a$791KThursday, -12%, at 3,375 theaters.
