The economics of making motion pictures are more problematic now than ever.
Whats that value proposition?
How do you make movies that net a studio money in todays economy, and particularly from legacy studios?
(L-R) Michael O’Leary, President and CEO of Cinema United; Jeff Goldstein, President, Global Distribution, Warner Bros. Pictures; Mark Viane, President, International Distribution, Paramount Pictures; Alejandro Ramírez Magaña, CEO, Cinépolis; and Tim Richards, founder and CEO, VueNancy Tartaglione/Deadline
Its much different than streaming companies that have different kind of funding.
Michael OLeary, president and CEO ofCinema United(formerly NATO) moderated.
I sit right in the middle of that, said Goldstein.
We are looking, as an industry, at how do you get that audience?
He continued, The world is a village, and the information gets out in a nanosecond … What would we like to do next time?
And how do we overcome it?…
So much of it is frustration of not to be able to reach an audience.
Viane agreed that the market is so fragmented right now.
You have to hit so many bulls-eyes.
A hit marketing plan one month cant be replicated the next.
But then, as Jeff said, the information is spreading.
So its really hard to keep those messages separate, and its very expensive.
That is, I think, our biggest challenge how much money were spending in this new climate.
We have for years and years talked about the experience of going to the cinema.
You know how you go to a restaurant and its a bad experience?
Experience is everything, he said.
But now customers go to the cinema and watch commercials its almost counterintuitive.
