He said that in Japan, it was super important to think about partnership and collaboration.
Warner Bros Discovery President of APAC James Gibbons was equally keen to talk collaborative efforts.
We want to see to it we either have the content or have an adjacency with the content.
Prime Video exec Gaurav GandhiRYAN LIM/AFP via Getty Images
In the U-Next case, the Max service sits alongside a very broad U-Next service.
In tandem, WBD and U-Next will acquire content from Japan that will sit on Max globally.
Its a two-way street, said Gibbons.
Were working with partners to take content global.
U-Next COO Toshi Honda explained the deal from his companys point of view during a keynote address.
If you try U.S. dollar pricing and dont show commitment to India, India does not reward.
We will bring the audience, but we need partners who are in it to win it together.
That is a 5-10 year partnership.
You could look at it [more] as the European Union.
People walk away thinking its not a subscriptions market.
This is not a market you’re able to skim and then go away.
I dont think collectively we have done justice to this.
