In yet another feat ofingenious marketing, Apple has now released an eight-chapter edition ofThe You You Are,the middling self-help book that regardless proves radical for the innies atSeverance, inspiring them to lead a revolt against titan of industry Kier Eagans Lumon in Season 1.
Under the purview of Apple Books (Apple TV+is home to the mystery-box thriller), the book is drawn from the critically acclaimed world ofSeverance, hailing from writer-creator Dan Erickson, executive producer/director Ben Stiller and stars Adam Scott, Britt Lower, John Turturro and Zach Cherry.
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In his quinquennial tome, Dr. Ricken Lazlo Hale, PhD guides You on a brave journey of self-learnedness.
Tramell Tillman’s Mr. Milchik holds a copy of Ricken’s ‘The You You Are’Atsushi Nishijima / Apple TV+ / Courtesy Everett Collection
Fertile with mind-engorging insights,The You You Areis an invitation to merge with your true You, and expel from your essence the dead-eyed conventionalism that has defined your life since infancy, the Apple description of the release reads.
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Released Jan. 31 and featuring 39 pages of material, the tomes introduction seems to allude to recent plot points in the latest episode made available to stream, titled Who Is Alive?
In Episode 3, Michael Chernus Ricken Hale is offered a preliminary book deal by Lumon PR rep Natalie (Sydney Cole Alexander), who wants to reconfigure The You You Are for innies surely an innocuous request that includes certain verbiage changes claimed to be more suitable for the work-bound personas of the corporation.
The character notes in the intro that events beyond my control have led to a brief delay as I liaise with several corporate parties as to precisely where and in what form the book should be released, leading some fans on Reddit to theorize about the book being the proposed innie-appropriate version.
In the books outro, Hale writes, I apologize for any agony because of the delay of the complete work.
Severance, which debuts new Season 2 episodes on Fridays, follows Mark Scout (Scott) on the severed work floor of Lumon Industries, whose employees have opted into a surgical procedure that separates their work and personal lives, as he begins to unravel the mystery behind the companys true aims.
