It was like, Oh well, thats how it will be, thats it.
Using phrases like rightsizing was just a bit cloth-eared given the state of the market.
Its frustrating for me and my members.
![Kevin Lygo said at Edinburgh: “Why would you watch the [mid-range] when you have Guy Ritchie’s ‘The Gentlemen’?"](https://deadline.com/wp-content/uploads/2024/09/SW208386.jpg?w=681&h=383&crop=1)
ITV’s Kevin Lygo (right)Shutterstock/Edinburgh TV Festival
So there are a number of things here that are intersectional and we want to talk about it more.
