There were some key takeaways.
Delegates also heard a slowdown in commissioning in the UK has created opportunity for digital-first prodcos.
And the likes ofTikTok,Snapchat, Meta, and Twitch broke down their content strategies.
TikTok, Twitch, Snapchat execs at the Digital Content ForumDigital Content Forum 2024
The digital crowd sensed opportunity as the traditional TV business continues to faces tough times.
This room is different, it feels exciting.
We really want to support them with that transition, he said.
The latter gave an example of how IP-owners can mine their archives to find success on digital.
That was a clip that was posted originally nine years ago, he said.
There is a gulf because no TV commissioners are commissioning any more.
