There has been a noisy fallout since the news late last week that Warner Bros.
Discovery had snagged exclusive UK rights.
The European Broadcasting Union brokers the Tour rights deals on behalf rights owner ASO and cut the WBD deal.
Jonas Vingegaard and Tadej Pogacar in a sprint at finish at the 2024 Tour de FranceDario Belingheri/Getty Images
Deadline understands that no free-to-air broadcaster went in for the rights.
Many cycling fans in the UK grew up watching Channel 4s coverage of the Tour de France.
It has covered the Tour since 1991.
