A seven-strong group of industry names has signed on to help steer theToronto International Film Festivalscontent marketinto being.

Having set its North American and European members, it will now add some more international firepower.

Here, in snowy Berlin, Lee elaborated.

Seven industry figures have joined the advisory committee for TIFF’s content market

Clockwise Top L-R: Niv Fichman, Vincent Maraval, Jerome Paillard, Noah Segal, Monique Simard, Kerry Swanson and Roeg SutherlandTIFF

Setting up this advisory committee is really the result of that.

Were listening to the industry.

The committee will provide industry-level smarts as the new market takes shape.

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TIFF will have its 50th edition this year and is setting the stage for the 2026 market launch.

The plan is to grow the number of industry delegates from circa 5,000 to over 12,000 in three-to-five years.

It creates an infrastructure for them to come in and be able to navigate the marketplace.

Heres the full list of advisory board members and their roles.