Financial terms of the deal announced earlier today were not disclosed.
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Warner Bros. Max will also be available on its own.
And we have flexibility.
Dave Watson, CEO if Comcast Connectivity and PlatformsComcast
Great economics that help us serve every segment that we go after.
So flexibility is awfully important.
But getting core economics right makes a lot of sense.
We were able to do both of those things.
The pact renewed a handful of different agreements on multiple fronts across the U.S. and Europe.
Its good news that that were able to do that.
Its good news because …
I think it checked a lot of boxes for both of us.
I think its a huge win, especially when you have the scale that both of us have.
Key in Europe was retaining and expanding HBO content on Sky channels.
The Max app will be available on Sky.
In Sky, its available in multiple ways, ingested on linear, on demand, through apps.
WBD will also offer Max directly.
But from our standpoint, it wont necessarily be every tier where well do that.
Wed rather do something new and unique in terms of segmentation versus doing one size fits all.
But for certain, the high-end segment, it could make a lot of sense.
Gerhard Zeiler, WBDs President of International, will likely weigh in when he speaks at UBS on Tuesday.
