Together they handle 21,000 screens and 67% of the North American box office.
What it needs is just four or five months of normalcy.
And I think that is what you are seeing now … Exhibitors are dedicated to making every visit to their theatres memorable.
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This investment reflects that commitment in a tangible way that every moviegoer will see and enjoy.
He said the $2.2 billion number is the sum of a poll of exhibitors.
We asked them to tell us just what they expect to spend over the next three years.
There was no breakdown by company.
Theater owners will likely tap operating budgets as well as raise fresh cash.
Other chains like Sony-owned Alamo Drafthouse have been expanding and upgrading locations.
I think that is an incredibly important variable in terms of the sustained long-term health of our industry.
