With noSupreme Courtruling onTikToktoday, tensions are high.
No other apps are called out by name.
So the president would have to weight in on anything not related to ByteDance or TikTok.
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The platform has about 300 million users globally, particularly popular with young women.
TikToks major U.S. rivals include Instagram Reels and YouTube Shorts, owned, respectively, by Meta and Alphabet.
YouTube revealed in December that users watch over 1 billion hours of video per day.
Its obviously too soon for them to be high-fiving quite yet, as theyve been through this drill before.
This time around, however, the incoming President has reversed course and opposes a ban.
If the Supreme Court does uphold the sale or ban, its a tight deadline to January 19.
TikTok could be banned temporarily while or if a sale is in the works.
Nothing is irrevocable, said the governments lawyer, U.S.
Solicitor General Elizabeth Prelogar, at oral arguments.
And ByteDance has been on notice since 2020.
TikTok recentlydenied reports that a sale to X owner Musk has been considered.
Its hard to say what TikTok without its current algorithm would look like.
The firm estimates that TikTok generated $12.34 billion in U.S. ad revenues in 2024.
But thats largely due to its connection to long-form YouTube, and TikTok likely still leads in engagement.
Amazon and Netflix could also be prime venues for advertisers, although that gets more complicated.
TikTok both competes and collaborates with entertainment, search and ecommerce providers, noted Enberg.
