At last count, 17.3 million UK households had Netflix subs, according to Barb.
No licensed shows made the top 30 in 2023 and none even made the top 50 in 2022.
This factor might go some way to explaining the runaway success of Sky seriesBrassicon Netflix these past few months.
‘Honour,’ ‘Brassic,’ ‘Deadwater Fell’ and ‘Monsters: The Lyle And Erik Menendez Story’ITV/Sky/Channel 4/ Netflix
Its also no wonder the show has just been re-upped for Season 7.
We revealedrecently this led American viewers to flock to British originals likeBridgerton,Baby Reindeerand Prime VideosClarksons Farm.
For streamers growing their advertising businesses, licensed content is an invaluable tool for generating sustained and frequent engagement.
For the latter quarter of this year, the licensed local trend is showing little sign of abating.
