Initially considered to be ad-free by nature, streaming is now dominated by advertising.
Pricing, set at teaser levels a few years ago, has jumped up dramatically.
2024 lowlight:The about-face on the George Clooney-Brad Pitt filmWolfs.
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Apple was initially planning an extensive theatrical run for the film after its Venice Film Festival premiere.
Challenge for 2025:Becoming more essential.
Apple TV+ has come a long way since its bumpy launch a bit more than five years ago.
‘Presumed Innocent’Apple TV+
Biggest question:Will advertising enter the picture?
Apple TV+ remains a curious holdout among the major SVOD platforms by not having an ad tier.
Now, Disney+ is a one-stop shop for nearly everything the Mouse House has to offer.
2024 lowlight:Parting ways with the NBA.
Challenge for 2025:Live programming on streaming is clearly where the marketplace is headed.
But the biggest was the company landing rights toWWE Raw.
Acknowledging the company has room for improvement, she said execs still consider this event a huge success.
One wonders if a bigger dose of humility might follow any goofs in the companysNFL Christmas Day doubleheader.
Challenge for 2025:Scaling the advertising effort.
Biggest question:How big is the companys appetite for live sports?
And it surely will take a look at UFC rights or other opportunities.
In fact, theyre some of the only shows on the streamer that have broken through this year.
The service continues to draw one of the smallest shares of streaming viewing each month, per Nielsen.
More cross-pollination of Showtime and Paramount+ offerings might help, especially with a new season ofYellowjacketson the horizon.
Peacock
2024 highlight:The Olympics!
