Is anyone even watchingyoung adultTV anymore?
Freeform has done the same.
The streamers have largely taken up the mantle on speaking to young audiences, but still questions remain.
How can streamers compete for Gen Zs attention in such a fractured landscape?
There will always be a place for great YA.
The story remains the same.
For a cycle, everyone swears theyre not buying YA.
Then a couple dont work, and the market seals up tight again, she continued.
Its not just the CW, either.
Most of them have never known a world without social media or smart phones.
There is no other competitor that even comes close.
This begs the questions: Have social media platforms eclipsed traditional TV?
Do young people even want to watch longform, scripted content anymore?
This audience is willing to watch dozens and dozens of episodes of library titles.
I dont think theyve abandoned the form, Amazon Studios Head of TV Vernon Sanders said.
In their eyes, young adult stories are foreveryone.
Thats where a lot of buyers/developers get confused, I think.
Because YA content is not exclusively adored by YA-aged audiences.
I think thats so not true, he said.
Ive learned new things about myself this week, probably this morning.
We can always be figuring out who the happiest, best versions of ourselves are.
Its inspirational TV at the end of the day to see characters figuring it out.
In fact, trying to appeal solely to one specific generation more often than not hurts rather than helps.
Teenagers have to come to it on their own, based on its own merits, admits Goodman.
Theres an escapist quality to living in a world of great privilege where people behave badly.
Its funny and sexy and boundary pushing and irreverent.
Were not trying to send a message or be precious about anything.
Were just having a good time in this world that we dont usually get to go into.
And I think thats still relevant in terms of entertainment and in terms of what people want to see.
