Brand messages, he stressed, must always be super-endemic and aligned to that audience watching the show.
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We dont believe thats a long-term, viable option for IP that, quite frankly, drives culture.
Warner Bros. Discovery Upfront 2024Mike Coppola/Getty Images for Warner Bros. Discover
Last month,The Penguindebutedwith 5.3 million viewers across platforms in the U.S. Theres co-marketing opportunities, theres IP licensing opportunities.
I cant share too much, but were going to have some events where brands will show up.
Youll also seeWhite Lotus-themed products and environments.
You may see a product or two thats organically in the show.
