UPDATED with link to full film.
Her story is told inThe Final Copy of Ilon Specht, directed by two-time Oscar winnerBen Proudfoot.
The documentary began streaming for free today on theTEDYouTube channel, a day before International Womens Day.
Advertising pioneer Ilon SpechtTraverse32/Breakwater Studios
Watch the full film below.
Specht participated in the documentary knowing she had little time left after being diagnosed with terminal cancer.
She died last May at the age of 81.
Traverse32/Breakwater Studios
But as we celebrate her life and impact on our culture, we all miss Ilon, too.
That fight in this country is far from over.
And we must keep going.
Added producer Rachel Greenwald of Breakwater Studios, Ilon was a creative force whose powerful words reshaped the world.
Collaborating with her to tell her storyas she wanted it to be toldwas truly an honor.
Her message remains as powerful today as it was when she first wrote the groundbreaking phrase.
She said it because she fundamentally believed that women should believe in their worth.
Advertising copy, if it is to resonate, must capture some kind of truth.
Its about humans, its not about advertising, Specht says in the documentary.
Its about caring for people.
Because were all worth it or no one is worth it.
McCanns Daryl Lee, Charlotte Franceries, and Julien Calot serve as executive producers.
Ilon was a woman of many firsts, commented Traverse32s Gaul.
It is exceptionally fitting that Ilon should make history once again through this first-of-its-kind film distribution deal.
Proudfoot and Bowers co-directedA Concerto Is a Conversation, which earned an Oscar nomination in 2021.
