1 stateside for the studio that Steven Spielberg, Jeffrey Katzenberg and David Geffen originally founded.
Dog Manis an incredibly charming film from our partners at Dreamworks Animation who excel at storytelling for all ages.
PLF screens rep 22% of the weekend.
‘Dog Man,’ left, and ‘Companion’Universal; Warner Bros
1 cinema in the nation with just over $44k.
Uni launched the campaign in September with a trailer that trended on YouTube in the No.
1 spot, racking up 102M views.
“Grrrr I’m No. 1!!!”Universal/Everett Collection
In-theater trailers ran onTransformers One,The Wild Robot,Moana 2andSonic The Hedgehog 3.
This horror pic cost under $10M and Im told with its economics its in a position to profit.
Women under 25 who showed up at 17% gave the Drew Hancock-directed/written movie a 91% grade.
Sixty-eight percent of the audience is between 18-34 with 24-34 being the biggest demo at close to 40%.
Imax and PLFs are driving 34% of the weekend.
Imax hubs alone made $1.6M or 17% of the weekend.
Then why isntCompaniondoing more at the box office?
We heard thatCompanionhas a global P&A spend of $29M.
Then there was the rumor that only $10M was spent on U.S. TV.
iSpot shows less at $830K, the primary push being an NFL playoff spot.
iSpot reports Uni spent $10.3M onDog Man.
Some of the big major studios want to emulate that marketing cost to box office ratio recipe.
Also, not every movie gets a one-size-fits-all marketing approach.
The global opening forCompanioncame in at$15M.
Its the budget of the movie and the size of the demographic audience.
I hear Warners has extra money to spend ifCompanionholds in.
WouldCompanionhave cleared $15M?
Its notM3GANwhich was a killer doll film.
There was some debate as to whether the twist of the pic should be revealed in the trailer.
The pic follows a U.S. mission that goes sideways when a helicopter crashes in North Korea.
Critics didnt enjoy watching it at 27% on Rotten Tomatoes.
Since the strikes and COVID, its clear: kids fare rules.
So not true; they even come back to cinemas when the movie is on PVOD.
Absolutely cant wait for this one!
The official sequel of spinoff toCaptain Underpants.
and, Looks amazing.
The animation is awesome and it got the essence of the Dev Pilkeys comic book.’
Dog Manis expected to be the first notable opening of the year, north of $20M.
Quorum reports: Dog Manhas been on the rise.
Two weeks ago, it was tracking behindPaw Patrol: The Mighty Movie, which opened to $23M.
Today, awareness and unaided awareness are much higher thanPaw.
It certainly seems possible.
The movie is booked at 3,885 theaters.
Previews started Thursday at 2 p.m. in 2,950 venues.
The animated pic is 77% fresh with Rotten Tomatoes critics.
Since then, awareness has tripled, and interest has climbed ten points.
The rest of the week went like this:
1.
