The Boxis opening in another territory afterTF1snapped up the competition reality show.
The show was created by Norwegian producer Seefood.
The sales strategy has proved successful, with a flurry of deals for the format.
‘The Box’ is headed to FranceSeefood
Seefood has closed ten deals for the show, including with ITV in the UK.
The format sees 12 celebrity contestants locked into bright yellow containers.
They have no idea of the challenge or game they will face the moment the container opens.
The one who overcomes the greatest number of unknown challenges is declared the winner ofThe Box.
