Theyre no longer niche.
Were a great asset to the audiovisual market.
There is always at least one TV show created in a Spanish-speaking country in the top titles every month.
Ignacio MeyerSantiago Felipe/Getty Images for The Latin Recording Academy.
The passion of Hispanic-speaking countries is huge.
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Both presidential candidates are going to speak on our channel.
They will speak with Hispanic audiences who will be asking them questions in Spanish.
The candidates chose our open TV web link for this, Meyer said.
This is the hardest part, Meyer said.
It is an unfair proportion and this is work were trying to address from the bottom.
This is something we have to work on together because Spanish content is having prevalence on English speaking platforms.
Figures and data are validating this.
Elsewhere during the session, Meyer highlighted TelevisaUnivisions current content strategy.
We have a global vision for our company this is new.
We were initially in Mexico and we knew our audience.
We are now still setting our audience.
We accept that content is king and platforms are important because they distribute our content.
We need to be smart.
How do you enhance things like the election and use sports?
Iberseries & Platino Industria runs until October 4.
