All told,The Eras Tour Bookscanned 814,000 copies in its debut frame.
And it only barely edgedThe Eras Tour Book, selling just over 816,000 copies.
Its not the first time that the superstar eschewed traditional distribution channels.
The Taylor Swift Eras Tour book is at Target stores onlyLokman Vural Elibol/Anadolu via Getty Images
At $123M worldwide and $93.2M, the pic repped the biggest opening ever for a concert film.
The film went on to make $267.1M worldwide.
