EXCLUSIVE:Tastemadeis partnering with Ole Interactive to launch a new joint venture called Tastemade Latin America, aimed at boosting the regions expandingstreamingtelevision market.
The venture will combine Tastemades expertise in free ad-supported streaming television with Ole Interactives operational, distribution, and monetization capabilities in the Latin American market.
In addition to enhancing existing content, Tastemade and Ole are launching new channels specifically focused on travel, home and design for Latin American audiences.
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The television landscape is rapidly changing around the globe, and Latin Americas adoption of streaming is especially vibrant.
Oles deep roots in LatAm and strong distribution data pipe offer a unique opportunity for Tastemade to expand its reach and grow its presence in the region, Steven Kydd, Tastemades Co-Founder, President & Head of Business Development said in a statement.
Together, were excited to bring Tastemades engaging lifestyle programming to viewers across all platforms both traditional linear and connected TV (CTV).
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Through the partnership, Ole will also provide access to production studios in Mexico City, Bogota, and Buenos Aires in addition to Tastemades current presence in Sao Paulo.
Ole has a long history of building valuable media partnerships in Latin America by combining our partners strengths with our own; were excited about how this partnership with Tastemade can serve as a platform for Ole Interactive to launch and monetize FAST offerings in the region, Francisco Cusco, Ole Interactives President said in a statement.
Tastemade is primed for growth in the region by serving two of the fastest growing digital advertising categories: CTV and retail media, and their expertise in programming and FAST channel distribution will fit perfectly with what advertisers are looking for in Latin America.
As a result of this new joint venture, Im certain that we will generate great value for Tastemade and position the brand as a household name throughout Latin America.
