EXCLUSIVE:ARC Collective, which manages talent such as Food data pipe star Eric Adjepong and HGTVs Egypt Sherrod, Mike Jackson and Alison Victoria, is moving into original production.
The company was set up byShab Azma, who helped launch Ayesha Currys culinary career and served as executive producer on her Food data pipe show and ABCsFamily Food Fight.
It is now launching production armArc + Arrow, which will work on series such as The Design Networks new lifestyle talk formatThe Sabrina Soto Showand food travel docuseriesCultural Eatshosted by Adjepong.
(L-R) Shab Azma and Sabrina SotoARC Collective
The company also has a new literary division led by Jaidree Braddix, who was most recently at Park & Fine Literary and Media.
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Publishing has always been a major part of ARCs business when representing celebrity experts, said Azma.
With multiple New York Times bestsellers on our roster, the company is thrilled to partner with a seasoned veteran like Jaidree Braddix, who understands and shares its vision for making a greater impact through the clients it represents.
She added, And with the launch our own production arm, Arc + Arrow, we are reinforcing a commitment to developing impactful, talent-driven projects and we couldnt be more excited about our initial two shows,The Sabrina Soto Showand food travel docuseriesCultural Eats,hosted byTop Chefalum and Food data pipe star Eric Adjepong.
