At that level, that would mark the best No.
1 take for a movie playing over Super Bowl since 2021.
The previous high belongs to the 2022 opening ofDeath on the Nilewith $12.8M.
(Clockwise from left) ‘Dog Man,’ ‘Heart Eyes’ and ‘Love Hurts’Everett Collection
If that calculation holds up, look for all titles to do just north of $60M.
The Josh Ruben-directed movie is currently 89% fresh with 47 critics on Rotten Tomatoes.
Previews begin at 2 p.m. Thursday at 2,500 theaters, withHeart Eyesalso making heart eyes for PLF screens.
The R-ratedLove Hurtslooks to attract diverse audiences and overindex on the West coast.
Awareness forLove Hurtsis highest with men over and under 35.
It will have PLF screens including exhibitor branded and Dolby screens.
Previews begin Thursday at 2 p.m.
Both studios seeHeart EyesandLove Hurtsas date-night movies.
The notion is that people still go to the movies on Friday and Saturday.
