Cincinnati is a no-way no-brainer, an insider says of the Ohio city.

Boulders a pretty solid alternative.

In that context, Park City officials are putting all their cards on the table.

Main Street in Park City, Utah

Main Street in Park CityGetty Images

I have been encouraged at the smiling faces (and dancing!)

we are seeing on our car-free Main Street so far.

hey enjoy this safe and vibrant space where we can come together to celebrate and connect.

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As a part of that celebrate-and-connect ethos, Main Street will see music and protests this weekend.

Every year when you look at the listing, you sigh and say I dunno.

Thats just the rhythm of Sundance of late.

I just truly suspect that theres several films that will surprise us, says one powerhouse specialty studio executive.

The festival has thus created a market for a movie.