Starz $1.4 billion in revenue is mostly digital.
Its position with its core demos of women and African American viewers is quite strong.
As a standalone, it will grow by acquiring similarly positioned networks that take advertising, which Starz doesnt.
STARZ
Hirsch says they dont know it well enough since executives have yet not been out telling its story.
It is complementary, not competing with broad-based streamers.
It is looking to bundle and has news on that coming soon.
Its working with Walmarts Vizio platform, YouTube, Hulu + Live TV.
Roku is a big opportunity.
Mainly, Hirsch said, its content resonates with key demos.
Programming strategy is eight to ten originals, four of them for each of the demos we have today.
We stay focused on our demos and we just layer up into that.
And so theres a a cadence of content thats always on, thats driving engagement.
When our big originals come off … then we package movies together to drive engagement.
We know what works.
Those were season-one shows with season-one economics.
BMF, was a non-Powershow, but Poweradjacent.
Another 50 Cent show had the same feeling and propensity of those shows … Curtis 50 Cent Jackson co-createdPowerwith Courtney Kemp.
Hirsch said the saving from an early to late season is anywhere from 20% to 70%.
That said, the shows have to work for the audience.
And if we ran the business just on cost, probably people wouldnt watch the shows.
