The head of sales forSpotifyin EMEA is moving toChannel 4to spin up the commercial team.
The Fast Forward strategy was unveiled at the start of this year when Channel 4 announced around 250 layoffs.
Our streaming audience is growing ahead of the market while our overall audience across linear and streaming expands.
‘Gogglebox’Channel 4/Studio Lambert
Patel added that Channel 4 has pioneered an approach which empowers and embraces the culture around us.
Rak Patel. Image: Channel 4
