Bloombergis doubling down on its original programming.
The company is launching a new financial series,Bullish, hosted by Sonali Basak.
The series will offer an insiders glimpse into the world of finance with its titans and rising stars.
The six-episode series looks to build on the brands global finance and markets-focused coverage.
Each half-hour episode will air on Bloomberg TV, Bloomberg Originals and bloomberg.com.
Bullishwill launch in May.
Basak is Bloombergs global finance correspondent and anchor.
She has been with the company for over ten years.
