EXCLUSIVE:Social news publisherNowThisis shifting strategy to become a content hub forGen Z.
The shift will see NowThis focusing on original content ranging from pop culture to issue-orientated.
An in-house studio will be built to make digital series.
Michael Vito ValentinoNowThis
In his previous roles he launched various short-form, social-driven series such as FallensWhats PoppinandStreet Heartsand MTVs20 QuestionsandBop Quiz.
His content has accumulated more than five billion views throughout his career.
We are excited to have him on board and cant wait to see the impact he will make.
We wont just be working with creators, well be developing them.
Well do more than just keep up with our audiences viewing habits, well help shape them.
Its the same bite-sized content our followers are used to, with clarified and curated verticals.
Im beyond excited to share some of the incredible things we already have in the works.
NowThis launched back in 2012 and became a zeitgeisty news outlet in the digital space.
Voxs largest shareholder isDeadlinepublisher Penske Media Corporation.
