NBCUniversal Entertainment & Studios entered a new multi-year creative partnership withSnoop Dogg, and hisDeath Row Picturesproduction company.
Death Row Pictures upcoming slate of projects includes the Snoop Dogg biopic about his rise to fame.
He was a breakout star on NBC and Peacocks coverage of the 2024 Olympic Games in Paris.
Snoop DoggArt Streiber/NBC
Audiences around the world love Snoop and connect with his unparalleled showmanship and artistry.
The Dogg has officially moved into the neighborhood, ya dig?
In 2025, he was recognized as one of Time Magazines 100 Most Influential People.
Death Row Pictures staff also Kevyn Woods, Keifer Moore, and Torre Blake.
The company will be based on the Universal Studios Lot.
