The announcement comes on the heels of the companys 20th anniversary on March 27.

She will also lead talent strategy for all external talent associated with Shondaland projects as well as Shondaland executives.

Shell be responsible for product development through product launch and will be a key collaborator with partners.

Alyssa Schimel, Catherine Yan Lustro and Seth Plattner

Alyssa Schimel, Catherine Yan Lustro and Seth PlattnerAli Maimran/Bruno Rondinelli/Katie Addo

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Plattner has been named the new Senior Director, Digital Engagement and Content Strategy.

Plattner will take the lead in developing and implementing strategy for the brand.

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