Could the nextSquid Game,LupinorMoney Heisthail from Latin America?
Or, in the case ofSenna, the biggest ever from the region.
This is super-premium TV, Latin America-style.
Senna, 100 Years of Solitude, The EternautNetflix
Straying from the world of adaptations,Sennastill brings immediate name recognition.
It will dramatize the high-octane exploits of the iconic Brazilian racing driver Ayrton Senna.
They all came together when they did.
Claudio Cataño as Aureliano in ‘100 Years of Solitude’Cr. Mauro González, Netflix
The three of them are hyper-complex projects and we started developing all of them before the pandemic.
Netflix actually got into originals locally in 2015, before Ramos joined in 2017.
Given the motor-racing analogies,Sennais a good place to start.
Off to the Races: Senna
Ramos put the yards in onSenna.
When I joined Netflix, the Brazil team said, We need to do this, he says.
We secured the rights and then I met the family.
I also started reading books and watched Asif Kapadias documentary [also titledSenna], again.
Showrunner Vicente Amorim has talked about the sheer size of the production.
Drive to Survivehas proven the appeal of Formula 1 on streaming.
The series stars Gabriel Leone (Ferrari) in the title role.
Matt Mella (The Bureau) is Alain Prost, Sennas arch-rival.
Kaya Scodelario (The Gentlemen) plays Laura, a fictional F1 journalist.
The car races are extraordinary, says Ramos.
They turned out great and the emotional part is very powerful.
The book is in that pantheon of classics often deemed unfilmable.
Netflix is giving it room to breathe.
The streamer is telling the story over 16 episodes, split into two seasons.
Ramos promises, Youre going to see something that is completely different.
Painstaking attention to detail was required for the desired aesthetic.
Period furniture was sourced from local antique stores and other fabrics and artifacts were made by local artisans.
Why break it in half?
He breaks it down further.
Grounded Sci-Fi
Comic adaptationThe Eternautrounds out the upcoming big three.
K&S Films is producing and Bruno Stagnaro directing.
Martin M. Oesterheld, grandson of Hector, is a creative advisor.
Ramos says it is at the grounded end of the sci-fi spectrum.
It looks like the real world, he says.
Its like Buenos Aires today its not that we created Buenos Aires of the future.
A Local Legacy
Talk of shows landing at a global level maybe misses the point.
Ramos says Netflix has created opportunities for talent to make series that rarely existed previously outside of movie making.
For sure, the long-formatted novellas are a huge and very successful business.
I get to dig deeper into characters in a seasonal arc.
A lot of things have started opening up for filmmakers, creators and writers.
Netflix can rustle feathers when it gets into local production.
Its entry shakes up markets and provides deep-pocketed competition for the legacy players.
The U.S. company is always keen to talk up its local bona fides.
That is as true in Latin America as elsewhere across its huge footprint.
Ramos believes the legacy of these new originals is sure to be deeply felt throughout the region.
Its going to be extraordinary for storytelling in Latin America.
