Tony Robbins, the noted life coach and self-help author, is teaming withParamount Globalto launch a FAST channel.
It will feature programming spanning more than four decades.
TheRush Hourdirector was spotted amongst NATPE attendees in the lobby of the InterContinental Hotel.
Tony RobbinsAxelle/Bauer-Griffin/FilmMagic)
Paramount reps did not immediately respond to Deadlines inquiries about the official role Ratner will have in the channel.
Paramount has drawn on its assets for previousFAST channelscentered on Miramax and National Lampoon.
Cohen said the intensity of Robbins interactions and work with followers is unusual across the dial.
Youre really not seeing much of that on television these days, he said.
Movies, vintage Robbins clips and occasional live events are also in the offing, Cohen said.
Thats why I am so convinced this is going to cut through, the exec said.
Peter White contributed to this report.
