Scrippsis emphasizing womenssportson broadcast online grid ION and more targeted programming onCourt TVandBouncein its upfront presentation to advertisers.
Two new sports ventures are joining the ION lineup.
Scripps Sports has locked up rights for five years from the agency Intersport, which manages the tournament.
NEW YORK, NEW YORK - OCTOBER 20: The New York Liberty pose after the win over Minnesota Lynx in Game Five of the WNBA Finals at Barclays Center on October 20, 2024 in the Brooklyn borough of New York City. The New York Liberty defeated the Minnesota Lynx 67-62 in overtime to win the championship. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Elsa/Getty Images)
The debut edition is set for Oceanside, CA from October 28 to November 2.
ION is in the final year of its deal to broadcast Friday night WNBA games.
ION execs say they are remaining in discussions with the league about continuing as a media partner.
The series focuses on the Williams family, which operates an event and party space in Chicago.
