Scarlett Johanssonhas stepped up once again with a strong statement on unauthorized AI.
This time, shecalled outthe use of her likeness in an AI-generated video addressing Kanye Wests latest hate speech.
Time is of the essence to get national AI policies right and establish industrywide standards.
Scarlett JohanssonGetty Images
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Social media platforms are profit-driven ventures designed to maximize engagement.
This means algorithms prioritize virality over veracity.
The most interesting content is often about the most interesting people, which includes the worlds most famous celebrities.
This particular video was all over the internet Facebook, TikTok, YouTube, Instagram, and more.
There were no mechanisms at the platforms in place to stop it from spreading.
We cant expect them to police themselves.
Theyve generally reacted, rather than led.
In the new era of AI, these battles take on an entirely new urgency.
With proper guardrails, AI regulated by AI offers a powerful tool to talent and creators.
These are positive applications of AI that could empower talent, rather than exploit them.
The leverage of leading talent, like Johansson, is critical.
Hollywood, Washington and the tech industry are all circling AI.
All parties need to come together to establish clear and enforceable guardrails.
The recent decision in the Thomson Reuters case shows that courts are beginning to take AI-related copyright issues seriously.
Talent must leverage this momentum to ensure their voices are heard and shaping these decisions.
Johanssons voice carries weight, but she shouldnt have to fight this battle alone.
