He will lead Central European Media Enterprises (CME) as CEO from May 1.
The ongoing digitalization, forcing an evolution of viewing habits, is an opportunity that CME has seized.
A note posted today announced the news, with Sneesby joining on May 1.
Sam Barnett & Mike SneesbyCME; Ryan Pierse/Getty Images
He led on deals with the Hollywood studios and led the push into high-end original production through MBC Studios.
Earlier this year, he oversaw MBCs launch on the Saudi Exchange.
Sneesbys first job will be to solidify MBCs position.
The broadcaster called him an experienced media executive with deep global experience.
He has led large-scale commercial, studio, and sports rights deals.
It is a privilege for me to join the team following Sams great success and leadership over many years.
MBC leads the way in media across the region and we will continue our growth with increasing global impact.
