Commercial production will be another arena for AI.
Fabula has produced commercials for brands like Nissan, Santander and Samsung.
Hodierne is using Runway tools to help capture locations in the Andes and other remote areas.
(L-R) Pablo and Juan De Dios Larrain, co-founders of Fabula, which inked a partnership with AI firm RunwayGetty Images/Runway
Runway tools have already been used across Fabulas portfolio.
Getting to experiment with these tools has been tremendously exciting, he said.
Working with Runway has been transformational for my creative process, said Hodierne.
Typically, I discover the visual language of the film on location and refine it in the edit.
This has led to so many breakthroughs for me and for the film.
