But he also attributed the strong performance of Japanese anime in China to proactive marketing activities.
Hollywood is not so active in China.
Also, anime appeals to younger audiences and Hollywood has been losing young people.
Suzume (2023)Crunchyroll/CoMix Wave Films
But at least Japan has the production committee system, which is a good, coordinated approach.
In China, its not so coordinated because lots of different business partners control different parts of the IP.
They dont talk to each other, so it can be difficult to synchronize.
Road Pictures’ Cai Gongming
