Meanwhile, Disney+ hit a platform-best 2.5% share of TV usage for September, growing 5.2% month-over-month.
It was the 11th most-streamed program in September.
Roku came out on top with a whopping 42% growth compared to last September.
Nia Towle as Estrid in Lord of the Rings: The Rings Of Power
Trends remained consistent on a monthly and yearly basis.
Broadcast, cable and streaming were all buoyed by sports.
According to Nielsen, broadcast sports was up nearly 9% from August.
Cable also saw a boost from ongoing election coverage.
