AmazonsPrime Videohas launched a pilot program usingAItools to dub select movies and series into English and Latin American Spanish.
The AI-assisteddubbingwill be used for licensed movies and series that would not otherwise have been dubbed.
The Prime Video announcement didnt offer any regional breakdowns, but it called the pilot program a hybrid approach.
Amazon Prime VideoCourtesy
The AI tools are combined with human localization pros in an effort to ensure quality control.
Using AI on the creative/production end of things to span cultures and languages can be tricky.
Dubbing is also proliferating on YouTube and on social media.
