The letter argues that expanding representation in these areas is not about simply checking a DEI box.
Read the full letter authored by Richie Siegel and Marisa Torelli-Pedevska, Co-Founders of Inevitable Foundation, below.
There are over 20 million U.S. households that have at least one disabled person in them.
Clockwise Top L-R: Paul Feig, Sian Heder, Marlee Matlin, Samara Weaving, Alyssa Milano, Adam Conover, Jason Katims and Jen StatskyGetty Images/Michael Buckner for Deadline/Nicholas Chalmers/Getty Images
This massively underserved group deploys $21 billion in discretionary income each year.
But this isnt even close to being the case.
Hollywood, its time to Greenlight Disability.
Inevitable Foundation’s Hollywood Blvd. billboardInevitable Foundation
Its time to invest in accessibility so this audience can show up.
If you build it, they will come.
Engaging the Global Disability Audience doesnt need to be pushed to your (likely underfunded) DEI department.
This is a highly lucrative audience who is eager to be entertained and has plenty of money to spend.
At minimum, investing in the global disability audience simply supports your business objectives.
