Silver Lake is providing an initial $250 million in capital.
Financial details of the deal with Omaha Productions werent disclosed.
Im very excited for all of us to work together to continue to build Omaha, said Manning.
Patrick Whitesell, Peyton ManningWME, Omaha
The announcement said Omaha has been profitable since its founding in 2020.
Most recently, it unveiled an investment in Good Golf, a creator-led golf and lifestyle company.
Omahas branded content work has created campaigns for over 36 brands.
It has an audio division that includes collaborations with ESPN talent such as Scott Van Pelt and Mina Kimes.
Theyve executed with discipline while staying true to their core vision.
Were excited to partner with them and help fuel their next phase of growth.
They have coupled that with a clear, bold, and diversified strategic vision that sets Omaha Productions apart.
