London offers a moment for the Hollywood studio to see clients before the LA Screenings in May.
Because of that, London is a better bet for the U.S. heavyweights than the now defunct MIPTV.
It provides some distance before May and that next wave of anticipation around shows, Kramer tells Deadline.
‘King & Conqueror,’ ‘Lioness,’ ‘Tulsa King,’ ' Watson' (inset) Lisa KramerParamount +/CBS/Courtesy
Im excited that [London] is growing.
Its a critical market now for distribution.
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CBS Studios is a co-producer on Battle of Hastings period pieceKing & Conqueror.
James Norton and Nikolaj Coster-Waldau in ‘King & Conqueror’ first look imagesPGCD, BBC
The show will be on the BBC in the UK with Paramount across international.
A finished episode will screen for buyers in London andHappy Valley.
Meanwhile, Paramount comes to town with a slate of movies from the revived Republic Pictures label.
The Studios Chief Content Licensing Officer, Dan Cohen, also serves as President of Republic Pictures.
Opening Windows For Premium
The U.S. distributor also has a sharp focus on selling premium drama into second windows.
The buzzed upcomingNCISspin-offTony & Zivais a good example, as are existing shows likeTulsa KingandLioness.
We are looking at second windows, thats part of our message coming into London, Kramer says.
People have been talking about second windows for some time.
I think the difference now is we have started selling second windows on our so-called premium series.
It gains interest and traction.
It actually sends viewers back when a subsequent season launches.
Come the 2026 London Screenings, the new ownership structure should be well established.
The value of our distribution is a critical component to figuring out the overall enterprise strategy.
I mean, they need distribution.
