Ad buyers are getting additional real estate this year, with the show streaming live onHulufor the first time.

The ad experience will be the same on bothABCand Hulu.

Last yearsOscarstelecast marked the third consecutive year of viewership growth and was the most-watched edition since 2020.

Oscars on ABC

The Oscars on ABC and HuluGetty

He also said a wider range of categories will be represented.

Disney+ is livestreaming the show in international markets, which are not served by Hulu.

Michael Fishman on ‘The Conners’