UPDATED, Sunday AM Writethru:Thank God forSnow Whitenext weekend, right?
Who knew with that movies controversy wed be saying that!?
How is that possible during a spring break with kids off?
Jack Quaid in ‘Novocaine’Paramount Pictures / Courtesy Everett Collection
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In fact,Snow Whitecould have moved up to this weekend.
Instead, we have a weekend of what feels like counterprogramming with five wide entries.
There isnt a pandemic or a winter storm to blame for the lack of traffic this weekend.
Rachel Zegler in ‘Snow White’Walt Disney Studios
Exhibition screams at studios for more product because they need it.
But clearly, its a matter of quality over quantity.
Better to have one big tentpole that a studio spent on then a handful of films they didnt.
These bad habits will kill the business.
Straighten up and fly right.
The project was acquired at budget for $18M before P&A.
The movie will breakeven or profit a little after home entertainment next toBlack Bag,which stands to lose.
The overall target was 18-40.
This despite Quad counting 2.2M fans and Jacob Balafon at 1.5M followers.
This one looks like the dumber, not funny version.
PLFs are accounting for 32% of weekend ticket sales.
West is the best: top venue is AMC Burbank with around $33K.
Thats the final hope here forBlack Bag.Well see.
Theres a lot of British spy stuff on streaming includingSlow HorsesandBlack Dovesto keep penny-pinching adults at home.
Immediate responses carry frustration with the lack of creativity, Another f#%ing spy movie??
Comments include: Boring plot.
Global is $90.5M on the $118M production.
Dont make the assumption that this is where the shelvedCoyote vs. Acmewould wind up gross-wise.
Any U.S. coins for this movie can be found in the South Central, Midwest and West.
AMC Burbank is leading the way with $11K.
Its obvious not even the A24 devotees are rushing into theaters to see this.
Why didnt people go?
Like, three times already.
SMU counted 37M across YouTube views, TikTok, Instagram, Facebook and X before opening.
The film cost under $10M before P&A.
Lets also not forget the Nicolas Cage-starringDream Scenario,which only made $5.7M).
Cmon A24, youre the last stand for hipster moviegoing among the 18-34 set.
Lets not mess it up.
Light business in the East, Midwest and West.
AMC Grove has the best grosses so far this weekend with $8K.
Heres the chart, Sunday figures coming in.
Updated figures indicated by bold and inclusion of Saturday and Sunday.
So far there have been three weekends in 2025 where all movies grossed under $57M.
And get this: Were already in spring break!
This is just awful for the entire industry.
The ray of sunshine is thatNovocaines exits are solid.
The movie did well in the late-night showtimes, so hopefully theres some spring later tonight.
Its booked at 3,365 locations.
The 10-day right now onMickey 17is$33.7M; the pics second frame is -57% at 3,807 sites.
Thats hope here for the Michael Fassbender-Cate Blanchett spy pic.
The rest, may they not rest in peace, are as follows:
4.
Heres the trailer:
8.
PostTrak audiences gaveNovocaine412 stars and a 59% definite recommend last night exits any studio has to take seriously.
The 18-34 crowd showed up at 79%.
Novocainewas a negative pickup that cost Paramount around $18M, which is the cost of the movie.
Mickey 17ends the week with $25.8M, with $1.2M day, off 17% from Thursday.
Critics love it at 97% certified fresh, and the RT audience score is at 79%.
Written by David Koepp,Black Bagfollows intelligence agents George Woodhouse and his beloved wife Kathryn.
Thursday night previews made$250K.
A24 has itsMidsommar-like horror comedyOpusbooked at 1,700 theaters.
Starring John Malkovich, Ayo Edebiri and Juliette Lewis , its expected to do in the low single digits.
Awareness is only at 27%.
Also, opening this weekend isOpus, which stalled at 16% awareness.
Its hard to generate a big opening when few people know the film exists.
